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This practical planning guide will help you develop and deliver effective solutions to behavioural challenges. It is part of NHS Health Scotland's strategy to support NHS Health Boards in the delivery of health improvement social marketing initiatives. Social marketing also fits with the Quality Strategy which has effectiveness, person-centeredness and patient safety as key drivers for the NHS in Scotland.
The Guide will benefit those who have prior knowledge of social marketing and are interested in extending or refreshing their knowledge in certain areas and those with limited or no knowledge who will find the layout and tools comprehensive.
At each stage of the process: Getting Started, Scoping, Development, Implementation, Evaluation, Follow-up, a number of ‘Task Areas' are identified which describe the ‘Task Activities' you may need to carry out for each area. Each activity is described in more detail, including setting out how you might carry out the task with helpful ‘Top tips' and advice. The design allows novices and experts to use the Guide providing a different level of detail dependent on the users experience.
Using this guide is very easy. You can either work through it in a systematic way following the planning process and/or dip in and out of appropriate sections or tasks as required.
The main content is divided into the six stages: getting started; scoping; development; implementation; evaluation; and follow-up. Each of these, plus a section on resources, can be accessed by clicking on the horizontal navigation bar at the top of the page.
When you click on one of the six stages on the navigation bar, you will see an introduction to the stage and, down the left hand side of the page, a list of the main task areas within that stage. When you click on a task area, you get a brief description and an opportunity to access more detailed information in the form of specific tasks.
At any time, you can access tools that might help you by clicking on the ‘tools icon’. All of the tools can also be accessed at any time from the resources drop down menu on the main navigation bar.
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